Social Templates for Forbes Media
learned how design systems improve efficiency
created a 100+ card modular social template system with typography, spacing, and component guidelines for scalable Forbes branded content
design system | branding
hi! i’m helen
a visual storyteller specializing in engaging user experiences & enhancing brand voices
currently @ Parsons, Figma, & goodr
prev @ Forbes & Optum
the miserable experience of being a woman
learned how to transform complex topics into digestible experiences
an exploration of women’s invisibility in health data and policy, and how everyday life is rarely designed with the female body in mind.
interaction design | mixed media
man i love finance (milf)
learned the importance of really listening to users
a learning platform that helps explain financial terms in a way that helps young girls understand.
UI/UX | BRANDING
Fusion Rebrand
learned how even small design choices affect overall narrative
revitalizing Fusion's (part of Optum) visual identity to capture and reflect the team's evolution, growth, and new direction.
BRANDING & IDENTITY
Analytics on Demand for Optum
learned how to translate insights from design thinking frameworks into actionable insights
reimagining the Analytics on Demand experience to enable analytic operators to work at the top of their license and increase throughput and impact of the business functions they support
UI/UX | Design frameworks
About
a shadow is evidence of the presence of something unseen. as a designer, I’m interested in that same tension by using design to reveal stories, perspectives, and ideas that exist just beyond what we immediately see.
hi! I’m Helen. a visual storyteller based in NYC pursuing my MFA in Design + Technology @ Parsons with experience at Forbes, goodr, & Optum. I’m passionate about crafting narratives with an empathy-first mindset. I’ve seen how design has the capability to both share & shape stories, let’s connect and shape yours together!